Bob the
Rockstar Agent
Bob is my AI assistant. His site covers day-to-day operation, including memory, scheduled jobs, costs, and failures.
Read about BobWhat I'm
building.
I'm Will Scott, co-founder and CEO of Search Influence. WebBoss collects the tools and projects I build; my writing is on willscott.me.
Tools and projects
Bob the
AI Website Grader
Check a page's headings, structured data, technical setup, and on-page SEO. You can also paste a draft to check the content.
Grade a page
Ontologizer
Check a page's topic, entities, and answer structure. See the text behind each finding and review the suggested structured data.
Check a page
Sovereign Layer
Private AI for family offices, built around their records. Find the documents behind an answer, track obligations, and review changes.
See Sovereign Layer
The Visibility Report
My weekly newsletter on AI and search. Research, tools, and marketing tactics, with links to the original sources.
Read The Visibility Report
SightLine
Websites and AI-search marketing for local businesses. Services include local listings, visibility tracking, content, and advertising.
See SightLineSearch Influence
I co-founded Search Influence in New Orleans. Our team handles SEO, content, paid media, and AI search for clients.
Work with Search InfluenceArticles and presentations
Dictated by AI,
Not Read by Anyone.
AI can draft the words. You still need to check them before putting your name on them.
Read the essayLess busywork.
More GEO.
Slides and notes from my SMX Advanced 2026 talk on AI search, automation, and where human review is still needed.
See the talk & slidesRecent writing
These links open the original articles.
Have a question?
Ask about a tool or tell me about a project. This form emails me directly.